Lead Magnet Creation: Step 1 in Preparing to Run Facebook Lead Ads

Happy Saturday!

Welcome back to my blog, or if it is your first time, thank you for visiting. I am so honored to have you here.

Mastering Traffic Is Hard. 

I am reading The YouTube Formula By Derral Eves, and I welcome this book because it is really helping me understand YouTube as a platform.

This book not only explains how YouTube originated but it also breaks down how the algorithms work and what I need to do as a creator to make videos people click on and want to consume.



If you want to pick up your copy, click here. 

As YouTube is my primary source of traffic, I have been dedicating time each day to learning about this platform and creating and posting content to grow my channel.

YouTube collects 80 billion data points from user behavior every single day. It is looking at what videos people watch and skip, the time they spend watching, what people like, what people mark as not interested in, surveys at the end of watching a video, if a viewer rewatches content and if they save it and come back to watch it later.

YouTube is tracking everything.

When you upload content, YouTube does a deep dive. It first looks at your thumbnail. They want to make sure that your content matches what you are saying you are going to deliver.

It actually goes through your video frame by frame. The AI does the same thing with the language of the video, extracting what is being said. The algorithm also looks at the video’s title and description to make sure it aligns with the thumbnail and content.

It does all this because it wants to make sure that the content creator is not using bait-and-switch methods to get clicks. This has happened in the past due to YouTube’s generosity of sharing ad revenue with the content creator.

Sounds complicated, right…..

Well, let’s just say that YouTube is doing its best to keep viewers, content creators, and advertisers happy. It wants to get the right content in front of people who enjoy it and retain them.

That is why it is so important for you to create thumbnails, titles, descriptions, and content that deliver what you are promising.

YouTube is a stable platform that offers a lot of opportunities for content creators to make money; in fact, many people make it their full-time and only job. Yup, being a YouTube creator can be an incredibly lucrative job.

I am not an expert on YouTube yet, but this book has been helping me to understand the platform more, and I am excited that this is my primary organic traffic strategy.

In addition to YouTube I am also planning to incorporate Facebook Lead Ads, a type of paid traffic, into my traffic-generating strategy.

Last week, on my blog, I spoke to you about Facebook Lead Ads. I am so excited to announce that I am one of 10 students from the Internet Profits Accelerator Program who will work with Sophie on a six-week intensive deep dive into Facebook Lead Ads and the critical follow-up component that is done concurrently.

Don’t feel bad that you don’t have one of these 10 slots because I promise that I am sharing everything I am learning on this journey.

So, as long as you are subscribed to my newsletter, you won’t miss a thing. If you haven’t already done so, you can do so by clicking here.

In preparation for this class, I have been contemplating on my lead magnet and what I want to give away on this Facebook Lead Ad to entice people to join my email list.


For those of you who are new to affiliate marketing and may not have heard the term Lead Magnet before, you can check out my previous blog post here, or if you prefer to watch a video that breaks it down, check out my YouTube channel by clicking here

When I first joined the Internet Profit Accelerator program, I ran Facebook ads from July 14 to September, and I learned a lot.

I also have a publishing business and run Facebook Lead ads to get early reviewers for my books. I give away free PDF copies of my book in exchange for honest reviews on Amazon.

The data from these past ads showed me that my cost per lead was lower, and the number of leads I generated for my book giveaways did much better than those for my affiliate marketing business, where I was giving away a PDF or video training.

 

This could have to do with target marketing and the niche, but this sparked an idea for me to create a book and give it away as a lead magnet for affiliate marketing.

So, this time, I will be testing a book I created as a Lead Magnet Giveaway.

Creating your very own lead magnet can be a challenging process. You might be asking: What do I have to offer of value?

There are a ton of things you can offer that can help you build your email list and build know like and trust. If you really feel that you have nothing of value to share, you can simply do an interview with someone that has helped you a long your journey, or someone who is considered an expert in your niche.

If you are shaking your head at that idea and are really stuck, struggling with where to begin, I want to show you an easy way to get started.

I created a step-by-step video, which is available on my YouTube channel, that not only gives you ideas for creating a lead magnet but also shows you how to create a cover for it, whether it is a PDF or book, and how to create a mock-up of that PDF/Book cover to use in your marketing Ads. Check it out here!

Yup, I got you covered!

Generating traffic for your business is a huge undertaking, and there are so many ways to approach it.

If you are ready to create a lead magnet for an ad or for your opt-in funnel, then I encourage you to check out my YouTube channel, so that I can walk you through it.

I hope you find these videos helpful and please comment below is you have any questions or requests. I am here to help! 

Let’s ride from rookie to riches together.

To Our Success,

Alison Blaire

 

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ALISON BLAIRE

35 Responses

  1. Wow! Alison that blog post was amazing! So much great information on very important topics, and all your ways for people to connect with you to learn more. I am very impressed! You are doing great. Keep up the wonderful work and I look forward to following you alot more.

    Jim O’Brien
    Jim O’Brien recently posted…Take Time To StudyMy Profile

    1. Tony, YouTube recently came on my radar, and I am so excited as this platform is stable and has so much potential.

  2. I learn so much from your videos. I am reading the you tube book, too. I must persevere and keep reading it!!
    Your content about Canva is very helpful! Do you do most of your Canva stuff on your phone?
    I have yet to do that. If that’s what you do, is it easier?
    There’s a steep learning curve with all of this!! I feel it is difficult to keep with ALL the social media platforms. That’s why I start with you tube, and write a blog post about it and share it everywhere I can!

    1. Hi Alison,
      I’m inspired by watching your progress. I see that you have had your struggles just like evryone, but you’re sticking with YouTube and trying to figure out everything. I’m impressed! I haven’t started social media yet, and I’m terrified of it! I will get there, but it helps with seeing what everyone else is going through to get there closer. I look forward to all the great information you put in your post. Thank you so much! Keep up the good work!
      Meredith
      Meredith Moore recently posted…Sneak Peek Into Affiliate System & Email Marketing StrategyMy Profile

      1. Meredith, if social media scares you, that is okay; there are many strategies to use social media. You can turn the camera on yourself and start talking or go faceless; whatever you decide, consistency is key. I have to admit that I love making how-to’s, but sometimes I post how-to’s and sometimes I turn the camera on myself, and the inconsistency might be making the algorithm question what the channel is about. I am learning, making mistakes, and pivoting, but. going forward, I have decided my how-tos are for YouTube and my journey, and each day’s successes and obstacles are to be shared on social media, with a weekly summary on my blog, I’ll keep you posted and let you know if this shift helps in building my channel.

    2. Hi Kate, I am glad you are finding my videos helpful. I prefer to edit on my computer since I can see the screen better, but when recording how-to’s, I tend to show the phone since the screen recording is amazing, and the social media platforms are vertical, not horizontal, and I want to make sure people see it all. Canva has the same editing features for both desktop and phone, so it is easy to use! For my YouTube How-To’s, I tend to record using Zoom. I think it is smart to focus on one platform at a time so you can really learn it and get into a rhythm before introducing anything else.

  3. Welcome further in on the world of Meta Lead Ads. Come on…we all gotta do it eventually…say it after me, “Meta Lead Ads”. There. I knew you could.

    This is a great post – complete with a whole web of content that I look forward to exploring.

    BTW – Your reference the YouTube AI to prevent content creators from using “bait and switch” methods for getting clicks
    – should maybe be “click-bait” methods? Or maybe a bit of both? Out of personal experience, you get a sick feeling in your gut when Google takes your YouTube ad down, citing “click-bait”. lol
    Robert Klein recently posted…Freeze FrameMy Profile

    1. Have you been running Facebook Ads since the very beginning, or did you pause when you moved over to the affiliate system? I am excited to be starting Facebook Lead Ads; I really enjoy the creativity side of things, coming up with potential lead magnets, cover designs, images, and videos. It is going to be fun to test different components, and I am looking forward to practicing my skills of making actionable steps based on the data and not emotions lol!

  4. A brilliant blog! Thank you so much Alison. This has so much value and I will be looking back at this when I do Facebook ads. I have been looking into YouTube. It’s something that I really want to look into next but I’m just worried about the content. I find short videos on TikTok challenging. The bloopers for my videos would be hilarious if I published them! Do you write a script for them? I’m looking forward to seeing what you learn with Sophie

    1. Sarah, thank you so much for your kind words. I am so glad you found value in it. YouTube is amazing; the more I delve into this book, the more potential it unravels; the bottom line is if you use YouTube to share your passions with the world and be authentically you and love time, you will find your people and do well. I don’t write scripts, and I try to do them in one take, but my social media has been more of a challenge than YouTube, at least with YouTube, I can share something I am learning, with TikTok, you have to post so often, and I have trouble thinking of what to say or post, definitely need some help with my social media content, but it will get there with time. Monday, 4/15, so check out Saturday, 4/20 blog post for an update!

  5. Hi Alison,
    I will be following you on YouTube as I haven’t made any videos yet. I found your latest blog so inspiring and helpful.
    I had never thought of making an Ebook as I didn’t know how to go about it. Looking forward to following you on YouTube.
    You should be proud of your achievements so far.
    Well done.

    1. Regina, thank you for your kind words and for subscribing to my YouTube channel. Making ebooks and PDF books is actually quite simple. For ebooks, you will need to convert the files to epub files, which are many programs for this purpose. Canva even allows you to save in RGB file types which can easily be converted over for free using converter software like Convertio! It is always a good idea to give your potential customers as many options as pebble, ebook, audiobook, and PDF, so they can consume it in their preferred way!

  6. Alison, I just wanted to say how much I appreciate your transparency and dedication to learning about YouTube and traffic generation. Your enthusiasm for understanding the platform shines through in your post! It’s clear that you’re putting in a lot of effort to grasp the complexities of YouTube algorithms and content creation. I admire your proactive approach to mastering videography and utilising tools like CapCut to enhance your videos. You’re becoming quite the expert at CapCut and Canva and I envisage you having your own courses on these one day. Your commitment to sharing your journey and knowledge with others is truly commendable. I’m excited to see how your experiments with lead magnets and Facebook Lead Ads unfold. Keep up the fantastic work, and remember, we’re all here to support each other on this journey to success! Thanks, Atif
    Atif Perwiz recently posted…Your Owned Asset – From Blogs to riches, your Hub of activityMy Profile

    1. Atif, thank you so much for your kind words and your support. This community has been so integral at keeping me motivated and on track with my goals! I am so excited to be starting Facebook Lead Ads and promise I will share my journey right here on my blog, step-by-step over the next 6 weeks, as Sophie shows us all the ins and outs of Facebook Ads. Exciting times!

    1. I am working on an audiobook version as well! I’m hoping I will have it done by next week, but I need to make sure the print version is perfect before I start recording. Also, I just realized my click funnels are expiring at the end of the month, and I need to build out 10 or so funnels in Affiliate Systems and move all my domains and email sequences over, so I will be very busy in the next few weeks, but I will get it all done! Small steps forward each day!!!!

  7. Hi Alison,
    Great information!
    Videos being videos, I’m looking towards Tik Tok as my primary marketing medium but as you mention, doing Youtube videos and knowing how to best do them would most likely be my next step – thank you for providing such great information.

    1. Marc, I am so glad you enjoyed my post. TikTok videos and YouTube videos have a lot of similarities, like hooks, good content, and calls to action, but they have many differences as well. Whichever path you go down I wish you much lick, and please reach out if you need anything I am happy to help!

  8. Alison,

    The YouTube Formula is a great book. I am on chapter 16 and I’m looking forward to doing the master class that comes with it. The continuous deep dive you are doing with social media tools is inspiring and helpful. I am continuously reading an dissenting the information in your blog posts to find the golden nuggets.

    I look forward to the posts on Facebook lead ads. I know they will be very useful.

    Thanks! Keep Moving forward.
    CJ recently posted…The Top-Secret Mind Shifting ChallengeMy Profile

    1. Thank you for pointing out the master class that comes with the book. I am very much looking forward to diving into it. I am trying to dedicate a few hours each week to studying YouTube and a full day of working on my content creation! They say your first 100 videos will be garbage, so consistency and looking at the data will be key to growth in this area. As always, I will be sharing everything I am learning, so stay tuned!

  9. Alison,
    I have also chosen YouTube as my primary platform and still learning its algorithm. I am certainly going to check out the book you recommended. I am not sure I am ready to generate my own lead magnet yet. But I do know that it won’t be long before I do. Thanks for sharing your knowledge.
    Sherri

    1. Sherri, it is okay to start with giving away a lead magnet that someone else created and gave you permission to give away, especially if it is something that has brought you value and helped you along your journey. I still plan on running some ads with Dean Hollands’ amazing videos, as they have brought me much value and helped me tremendously. Creating a lead magnet of your very own can be fun, when the time is right, to help your audience get to know you and your journey better, and of course it must solve a problem and be useful, so no rush on anything, everything comes in its time! As I will be testing multiple ads and lead magnets I will keep you posted on which perform the best!

  10. Alison,
    Very informative post! Sounds like you not only did your homework but YouTube does it’s as well 😁. Note Taken: If you want to make informative changes to improve your business, you must know what is happening within that business. I’m excited about your journey into Facebook Lead Ads and look forward to watching you progress! Here’s to writing the next chapter in your newest Book!!!
    David Roper recently posted…Does Your Mentor Do This?My Profile

    1. Thank you, David, and I 100% agree, if you want to make informative changes to improve your business, you must know what is happening. That is why looking at all the data available is important from your youtube insight dashboard, to your email stats, all the data is critical for success.

  11. Hi Alison,

    I just picked up the book from your link, so thank you. I would like to learn more about YouTube, and the book sounds like an awesome resource. You also wrote a wonderful blog post about lead magnets. I’m jealous that you got in on one of the 10 spots with Sophie—that’s awesome. I will be following your posts as you go through them for some guidance. Keep up the great job you’re doing. Very good content.
    Vanessa Lea recently posted…What is YOUR “Why”?My Profile

    1. I just found out the book also comes with FREE training; I really love this book and don’t worry, I promise I am sharing everything I learn from Sophie, so you won’t miss out on a thing!

  12. Alison – You are such a good teacher and YouTube seems perfect for your style. You have so many great things to show your audience (me) that longer video platform seems right up your alley (however, I do like your TikTok posts 🙂 ). I also subscribed to your newsletter as I do not want to miss one of your great learnings and teachings.
    Ernie recently posted…To Blog, or not to Blog, that is the question…My Profile

    1. Ernie, thank you so much for the compliment. I appreciate it. I think my TikTok needs some work, and I am a little baffled by the rules of the game, as I have had 3 videos marked as violations on TikTok for reasons that I am unclear on. But I will continue to learn and post, and share the secrets of the algorithm with you once I crack them!!!! Thank you for subscribing, I promise to continue pressing record on this journey and sharing it all, the good bad and the ugly lol!

  13. Hi Alison,
    Another great post! It’s impressive you’re taking on the monster video platform 🙂 and I see you’re doing an amazing job!!
    I’m sticking with TikTok for now, it’s been easier and more manageable for me. I also am considering FB / Meta lead ads at some point soon.
    I tried FB ads in past for a few months but I was using the wrong one, I used regular FB ads thinking it was lead ads… didn’t get any leads from it.
    I’ll be watching for your future posts as you work with Sophie 🙂
    Denny
    Denny Medeiros recently posted…🎊 Celebrating Life & Building Biz 💻My Profile

    1. Denny, I will check out your TikTok! I have run other types of Facebook Ads as well, I tried out the drive people to a website one and promoted The Iceberg Effect. I think these ads have a lot of potential, but since the relationship building happens in the follow-up through email, Facebook Lead Ads is a better method for affiliates looking to build know, like, and trust. Ads that drive people to a website can be great for brand awareness. My first class with Sophie is on 4/15, so check out my blog post on 4/20. I promise to keep you updated with the progress and steps as I document and share everything I am doing.

  14. Alison, you have undoubtedly become my go-to expert that I’m following for everything traffic related! I gain so much insight from your posts, and this one is no different. I’m not at the point yet where I have been able to dive deep into YouTube, however after reading this I think it may be worth me moving further up on my priority list! I appreciate how detailed you are explaining all of this, it is tremendously helpful!

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